eCommerce Redesign

eCommerce Redesign

The LCBO undertook a comprehensive rebranding & re platforming initiative, culminating in the creation of a design system and a reimagined eCommerce platform. This project aimed to deliver a best-in-class digital shopping experience for customers to address the increase in online ordering during the pandemic.

Client

LCBO

Year

2022

Category

UX / UI

My Roles

My Roles

As a product design lead I worked on the redesign LCBO’s eCommerce platform to enhance the customers online experience.

I contributed to the implementation of LCBOs new design system and branding guidelines, and various product flows, including same day delivery, inventory, & check out.

As a product design lead I worked on the redesign LCBO’s eCommerce platform to enhance the customers online experience.

I contributed to the implementation of LCBOs new design system and branding guidelines, and various product flows, including same day delivery, inventory, & check out.

My Roles

As a product design lead I worked on the redesign LCBO’s eCommerce platform to enhance the customers online experience.

I contributed to the implementation of LCBOs new design system and branding guidelines, and various product flows, including same day delivery, inventory, & check out.

The goals

The goals

  • Implement new design system to align with brand

  • Improve online-to-home consumer experience

  • Increase adoption of Same-day Pickup (SDP)

  • Improve expense portal for businesses

  • Implement new design system to align with brand

  • Improve online-to-home consumer experience

  • Increase adoption of Same-day Pickup (SDP)

  • Improve expense portal for businesses

The goals

  • Implement new design system to align with brand

  • Improve online-to-home consumer experience

  • Increase adoption of Same-day Pickup (SDP)

  • Improve expense portal for businesses

Key Metrics

Key Metrics

  • Increased check out task completion

  • Change in online sales & SDP revenue

  • Increase feature adoption

  • Increased conversions [Inventory & SDP

  • Increased check out task completion

  • Change in online sales & SDP revenue

  • Increase feature adoption

  • Increased conversions [Inventory & SDP

Key Metrics

  • Increased check out task completion

  • Change in online sales & SDP revenue

  • Increase feature adoption

  • Increased conversions [Inventory & SDP

The design system

The redesign was completed over 5 sprints and deployed on web and mobile.

Define & plan work stream

  • Sprint planning & workshops

  • Assess / prioritize business needs and requirements

  • Implement design system & design governance

  • Process & journey mapping

Design & Test

  • Develop high-fidelity wireframes

  • Created prototypes for user testing

  • Iterated designs based on user feedback from testing

Hand-off

  • Present design to stakeholders

  • Hand-off to development team

  • Ongoing dev & QA design support for design system & product deployment.

Design & Test

Design & Test

  • Develop high-fidelity wireframes

  • Created prototypes for user testing

  • Iterated designs based on user feedback from testing

  • Develop high-fidelity wireframes

  • Created prototypes for user testing

  • Iterated designs based on user feedback from testing

Design & Test

  • Develop high-fidelity wireframes

  • Created prototypes for user testing

  • Iterated designs based on user feedback from testing

The web & Mobile Designs

Define & plan work stream

  • Sprint planning & workshops

  • Assess / prioritize business needs and requirements

  • Implement design system & design governance

  • Process & journey mapping

Define & plan work stream

  • Sprint planning & workshops

  • Assess / prioritize business needs and requirements

  • Implement design system & design governance

  • Process & journey mapping

Key results of growing LCBO’s eCommerce channel

©2025 Jon - Kerr

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©2025 Jon - Kerr

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©2025 Jon - Kerr

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©2025 Jon - Kerr

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