Design Portfolio Review

Jon Kerr

for Lululemon

Hello there! I’m Jon, Interdisciplinary Designer & Consultant with 7+ years helping organizations strategize, build and scale their digital experiences.

Experience

Accenture

Lead Product Designer | Consultant

2022 - 2025

Clearmatter

Principal Designer | Consultant

2020 - Present

CIBC

UX Designer

2019 – 2020

University of Toronto

Graduate Research Student

2019

First Canadian Title

UX Designer

2017 – 2018

Ministry of Economic Development

Research Analyst

2016

University of Waterloo

Visual Designer

2016

Prica Global

Marketing & Sales Associate

2015

Education

University of Toronto

Master of Information Science

2018 - 2020

HCI - Design & Data Science specializations

University of Waterloo

Bachelors, School of Planning

2013-2018

Urban Design & HCI specializations

Charles III University of Madrid

Erasumus

2017

Business & Film specializations

Let's get into design

Tim Hortons Digital

Transforming the current loyalty and ordering app with an 8M+ user base into a digital ecosystem that provides compelling value to users in order to drive daily touch points to 5+ times a day.

Client

Restaurants Brand International (RBI)

Year

2022-23

Role

Design Lead

Team

1 Design Director
1 Design Lead
2 Junior Designers
1 Copywriter
Engineering
Product (PO / PM)

The Task

Design, test, and develop the complete redesign of Tim Hortons core app experience for the 4.5+ million monthly users. The design team focussed on 6 key areas to build a new ecosystem.

Design System

Establishing a design system that aligns to the digital experiences new branding & visual guidelines.

Homepage

Redesign the homepage experience & information architecture to improve the navigation of the app.

Performance

Improving the performance of offers & gamification of challenges to increase sales.

Onboarding

Lower barrier for entry with a seamless account creation & onboarding process.

Scan & Pay

Optimize the scan and pay feature that allows users to seamlessly utilize the app.

Features

Establish the foundation for fast-follow features: financial service, games centre, community page, & eCommerce shop.